LPL Financial is a Registered Investment Advisor with the Securities and Exchange Commission (SEC) under the Investment Advisers Act of 1940. As an investment advisor, LPL Financial is a fiduciary to its advisory clients and, as such, is obligated to act solely in the best interests of clients and make full and fair disclosure of all material conflicts of interest. LPL Financial and its financial advisors offer a number of investment advisory programs and services, including discretionary wrap programs such as Strategic Asset Management (SAM), Model Wealth Portfolios (MWP), Personal Wealth Portfolios (PWP), Manager Select (MAS), and Guided Wealth Portfolios (GWP), mutual fund asset allocation programs such as Optimum Market Portfolios (OMP) and financial planning services. Under its investment advisory programs and mutual fund asset-allocation programs, LPL Financial and its financial advisors provide ongoing investment advice and monitoring of client portfolios. These services may be on a discretionary basis, which means that you do not need to direct your financial advisor to make trades, rebalance your portfolio or make other investment decisions for your account. For such services, clients pay LPL Financial an “all-in” fee for investment management, brokerage, custody and administrative services. The fee, which is negotiated between the LPL Financial advisor and client, is typically a percentage fee based on the value of the assets in the account. These ongoing services and fees are set out in the Investment Advisory Agreement between LPL Financial and the client, which can be terminated at any time by the client.
Learn more about Advisory vs. Brokerage